BRANDING A START-UP FROM A-Z
To us, sports means happiness, health, and positivity. We took these definitions to heart and decoded them into a brand with a bold visual identity and colour palette, that would make the start-up Personal Training company IloFit stand out in its own industry. IloFit was a full-service project, meaning that we provided branding, design and marketing strategies from A-Z.
From the fun and quirky photography, big type and website, catchy productisation, all the way to its social media strategies, IloFit was a project that we simply loved.
BRANDING A START-UP FROM A-Z
To us, sports means happiness, health, and positivity. We took these definitions to heart and decoded them into a brand with a bold visual identity and colour palette, that would make the start-up Personal Training company IloFit stand out in its own industry. IloFit was a full-service project, meaning that we provided branding, design and marketing strategies from A-Z.
From the fun and quirky photography, big type and website, catchy productisation, all the way to its social media strategies, IloFit was a project that we simply loved.
The Middle Eastern Arts and Film Festival
CLIENT
In 2014, Helsinki saw its first Middle Eastern Film & Arts Festival. The main aim of the annual festival is to break stereotypes that are easily associated with the Middle East, by promoting its rich and diverse culture through films and art.
CHALLENGE
Creating an identity that an international audience could relate to, but would still stay true to its Middle Eastern roots. Since the festival touched such a broad geographical area, the challenge was also in finding the uniting elements to create a coherent whole.
SOLUTION
The result was a playful brand that is flexible and applicable to all mediums. By choosing well-known Middle Eastern elements, a sense of unity between the countries was built, and an international audience reached.
