BRANDING A START-UP FROM A-Z
To us, sports means happiness, health, and positivity. We took these definitions to heart and decoded them into a brand with a bold visual identity and colour palette, that would make the start-up Personal Training company IloFit stand out in its own industry. IloFit was a full-service project, meaning that we provided branding, design and marketing strategies from A-Z.
From the fun and quirky photography, big type and website, catchy productisation, all the way to its social media strategies, IloFit was a project that we simply loved.
BRANDING A START-UP FROM A-Z
To us, sports means happiness, health, and positivity. We took these definitions to heart and decoded them into a brand with a bold visual identity and colour palette, that would make the start-up Personal Training company IloFit stand out in its own industry. IloFit was a full-service project, meaning that we provided branding, design and marketing strategies from A-Z.
From the fun and quirky photography, big type and website, catchy productisation, all the way to its social media strategies, IloFit was a project that we simply loved.
KEEPING A BRAND FRESH AND EXCITING
This was our second branding project for MEFA Festival, which makes the Finnish audience familiar with Middle Eastern culture through films and arts. For 5 days the audience enjoyed alternative films and musicians such as Omar Offendum, Paleface, and Hello Psychaleppo.
We wanted a fresh brand identity that would appeal and keep up the interest of old and new audiences, by going bigger and bolder.
Inspired by book covers from the 80’s, classic Arabic typography was combined with experimental, funky and retro colours. As MEFA decided to focus more on digital and less on print, we played with the idea of CMYK on digital mediums.
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