KEEPING A BRAND FRESH AND EXCITING

This was our second branding project for MEFA Festival, which makes the Finnish audience familiar with Middle Eastern culture through films and arts. For 5 days the audience enjoyed alternative films and musicians such as Omar Offendum, Paleface, and Hello Psychaleppo.

We wanted a fresh brand identity that would appeal and keep up the interest of old and new audiences, by going bigger and bolder.

Inspired by book covers from the 80’s, classic Arabic typography was combined with experimental, funky and retro colours. As MEFA decided to focus more on digital and less on print, we played with the idea of CMYK on digital mediums.